He trained as an industrial designer in Madrid and Paris. In 1997, he began working as a researcher in Fabrica, Benetton Group’s communication research center in Treviso, Italy. A year later, he was appointed, by Mr. Luciano Benetton and communication guru Oliviero Toscani, head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs.

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